Ethiopia's digital landscape is increasingly mobile. As we move through 2025, a successful online business strategy must prioritize mobile users. With more Ethiopians accessing the internet via smartphones, your website, payment systems (think mobile money like Telebirr and HelloCash), and overall online experience need to be seamless on mobile devices. This isn't just an option; it's the key to reaching the majority of your potential customers and thriving in Ethiopia's evolving digital marketplace. Are you ready to go mobile-first?
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